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One logo, many forms.

A Swiss cross carved into a square plate. One module, four formats, five graphic variations and a palette of eight colours — equally at home on a 40 g lid or a retail pallet.

01Graphic variations

Solid

Primary use, light backgrounds

Reversed

On solid red or photography

Ink

Documents and black-and-white print

Outline

Engraving, embossing and stamps

Red line

Watermarks and packaging details

02Colourways

Signal red

#D02A22

Ink

#141412

Paper

#FAFAF8

Alpine

#1F3A5F

Gruyère

#D9A441

Mint

#2E7D63

Slate

#6B6F72

Terracotta

#B4573A

03Module shapes

Square

Module

Signature

Circle

04Lockups
MYFOOD.company
MYFOOD.company
MYFOOD.company
05Export kit

Formats

  • SVG — vector source, any medium
  • PNG — transparent background, screen & print
  • WEBP — lossless web images, smaller files

Recommended sizes

  • 32 px — favicon, compact interfaces
  • 64 px — avatar, email signature
  • 128 px — app icon, product card
  • 256 px — website header, presentations
  • 512 px — social media, small-format print
  • 1024 px / SVG — large format, display banners

Contents

  • 5 graphic variations × 6 sizes
  • 8 colourways (256 & 512 px)
  • 4 module shapes
  • README with usage guidelines (French)
Download the kit (.zip · 497 KB)
06Usage guidelines
  • Clear space: half the height of the cross on all four sides.
  • Minimum size: 16 px on screen, 8 mm in print.
  • Never tilt, stretch or change the spacing of the cross.
  • On photography: use the reversed or ink version, never the outline.
  • One accent colour per medium.
  • Use animation only once per page, on initial load.