One logo, many forms.
A Swiss cross carved into a square plate. One module, four formats, five graphic variations and a palette of eight colours — equally at home on a 40 g lid or a retail pallet.
01Graphic variations
Solid
Primary use, light backgrounds
Reversed
On solid red or photography
Ink
Documents and black-and-white print
Outline
Engraving, embossing and stamps
Red line
Watermarks and packaging details
02Colourways
Signal red
#D02A22
Ink
#141412
Paper
#FAFAF8
Alpine
#1F3A5F
Gruyère
#D9A441
Mint
#2E7D63
Slate
#6B6F72
Terracotta
#B4573A
03Module shapes
Square
Module
Signature
Circle
04Lockups
MYFOOD.company
MYFOOD.company
MYFOOD.company
05Export kit
Formats
- SVG — vector source, any medium
- PNG — transparent background, screen & print
- WEBP — lossless web images, smaller files
Recommended sizes
- 32 px — favicon, compact interfaces
- 64 px — avatar, email signature
- 128 px — app icon, product card
- 256 px — website header, presentations
- 512 px — social media, small-format print
- 1024 px / SVG — large format, display banners
Contents
- 5 graphic variations × 6 sizes
- 8 colourways (256 & 512 px)
- 4 module shapes
- README with usage guidelines (French)
06Usage guidelines
- Clear space: half the height of the cross on all four sides.
- Minimum size: 16 px on screen, 8 mm in print.
- Never tilt, stretch or change the spacing of the cross.
- On photography: use the reversed or ink version, never the outline.
- One accent colour per medium.
- Use animation only once per page, on initial load.